Considering Cartier is synonymous with French refinement, it’s interesting to remember that a Belgian contributed to the emergence of the brand’s iconic image. At the beginning of the 20th century, Jeanne Toussaint, who was known as ”La Panthère,” created the brooch that carries her nickname. Since then, the panther has been a recurring theme at Cartier for both jewelry and watches. It was also aviator Albert Santos-Dumont who wore a Cartier watch in 1904. Using it
would enable him to time his flights without having to let go of the controls. In those days, only women wore wristwatches. After that, the aviator regularly displayed his watch, now a symbol of aviation. Looking back, we could almost consider this to be the first example of influencer marketing. Its expertise in shaped watches makes Cartier a household name in watchmaking for its curved, rectangular, even asymmetrical designs. Wearing it brings a sense of elegance, Cartier is a timeless household name that you can trust. At PROSPER, you will find an entire area dedicated to Cartier. Having spent many years working there before joining forces with Brice, Jean-Baptiste has a particular fondness for the brand.