H. Moser & Cie

The art of fine watchmaking is often associated with a certain degree of conservatism. Well, thanks to Moser & Cie, this is no longer true. In evidence of this is the eraser watch, whose small hand appears to have erased the logo and indexes. Also worth mentioning is the Swiss Alp Watch, which came to troll the Apple Watch. Despite breaking design codes, the brand has dazzled us with uncompromising watchmaking execution for ten years. Eventually, Moser & Cie was taken over by the Meylan family, whose father previously served as CEO of Audermars Piguet. There is an instantly recognizable design associated with Moser & Cie models, which belong to the sport-chic watch category. Smoky dials, colored dials, watches with no logos – that’s them. Visit PROSPER to experience the world’s first Moser & Cie shop-in-shop and discover the different models we offer on display.